Be the brand experience conductor for digital natives

The online landscape brings great possibilities. Digital natives grew up around connected devices and easily adapt to changes—when it brings convenience to them. How can you take your business and brand online and be the Brand Experience Conductor for this audience?

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How to pull off the perfect photo/video production

In a previous blog post ‘Inspiring content that triggers personas’, I wrote about the importance of creating content that feels engaging—the emotional side of content that help building a likeable brand. In this blog post I’m writing about the rational side, which will help you get in control before starting off a complex photo or video production.

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Digital impressions last forever...

In this ‘onlinified’ and digitalised world first impressions and perceptions are less and less likely to be formed in a traditional face-to-face meeting. Instead, they are delivered via a search result in Google or a LinkedIn profile search. And these first digital impressions can last for ever. That’s why it’s so important to treat your online identity with upmost care.

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Inspiring content that triggers personas

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue. Don’t try to pretend that you can walk the walk and talk the talk, without having done your homework first, i.e. getting to know your target audience (your personas) and their needs.

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Creating platforms to support Inbound, brand & communication

Using an Inbound methodology will help you streamline your content and communication as a brand. But in order to succeed, it’s important that you have done your homework and created a solid base to stand upon. Part of the solution is to create platforms that can guide your whole communication as a brand.

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