What brand treats you exactly like you want to be treated?

Occasionally I ask you questions here. The title of this post is a simple question and yet such a difficult one to answer. Some say Spotify. Some say Amazon. Some say Uber. Some say their local fashion store, restaurant or their hairdresser. Most people have difficulties to find an answer at all.   

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Top 10 tips for creating engaging video content online

If you can only add one more thing to your inbound content mix, you should focus on video. According to Cisco, video will represent 79% of all Internet traffic by 2020 and it is already the fastest growing content format online by far. YouTube is increasingly used as a search engine, and as such has become the second largest search engine after Google.

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Be the brand experience conductor for digital natives

The online landscape brings great possibilities. Digital natives grew up around connected devices and easily adapt to changes—when it brings convenience to them. How can you take your business and brand online and be the Brand Experience Conductor for this audience?

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How to pull off the perfect photo/video production

In a previous blog post ‘Inspiring content that triggers personas’, I wrote about the importance of creating content that feels engaging—the emotional side of content that help building a likeable brand. In this blog post I’m writing about the rational side, which will help you get in control before starting off a complex photo or video production.

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Digital impressions last forever...

In this ‘onlinified’ and digitalised world first impressions and perceptions are less and less likely to be formed in a traditional face-to-face meeting. Instead, they are delivered via a search result in Google or a LinkedIn profile search. And these first digital impressions can last for ever. That’s why it’s so important to treat your online identity with upmost care.

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