How Augmented Reality can increase your customer loyalty

It is quite common that children will ask adults: ‘Why do we always buy that product when there are others that are cheaper?’ The answer from the adult will most likely be: Because we have always bought brand x or product y.’ Buying products on historical merits is a behaviour that is disappearing and something that will be considered quaint in a matter of years.

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Five reasons to use 3D/CGI in your next campaign

Do you think the use of Computer Generated Imagery (CGI) is restricted to Hollywood movies or cutting edge product visualisations only? Well, that’s no longer the case. Here are 5 reasons why you should consider using CGI in your next campaign!

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A brief history of 3D/CGI

Everyone knows the magic of special effects in movies. Today a majority of these effects are made using CGI (Computer Generated Imagery). What you might not know is that CGI has taken a step outside movies and is now used in almost all forms of digital communication.

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