What are the three most common questions from your customers?

My colleague asked me the other day "What are the three most common questions from your customers right now?" I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

Read more

How to create good images – and stop that scrolling thumb!

Today, most people use at least one social media channel. And most of the time they check it using a smartphone. This requires a whole lot of scrolling. Your job is to make that scrolling thumb stop, by catching their attention and attract them with your content. This isn’t as easy as one might think!

Read more

Improve your online presence: Make your words inseparable

Let’s get nerdy. I’m back with some practical tips on how you can improve your online presence through fundamental web knowledge that will give your content the polish it deserves. There will be some light HTML talk for all of you who fancy that.

Read more

If you know how, show how!

How could you ever fix a stuck shutter on granny’s old German Zeiss camera without spending a fortune on a professional repair? Or, how could you improve your customers’ brand experience by helping them out with optimal use of your product? The answer is YouTube and user-generated content. Join the greatest potluck of all times—and bring something to share!

Read more

How to guide your online visitor using visual hierarchy

Have you ever considered why some websites feel more comfortable and easy to browse than others? In this post, you’ll get a brief overview of how the visual hierarchy affects the user experience, and how you can use it to guide your visitor step by step through your site.

Read more

Is your content underperforming? 5 common mistakes to avoid

It takes time to become established as a thought leader through inbound marketing. After a piece of content has been published it needs to be distributed, read and shared. It is a process that takes time and realistically you cannot expect an instant success of your published content. If you have been going at it for a while, without getting the expected ROI, the sad truth may be though your content will never create the intended impact. So what can you do to improve your results?

Read more

Top 10 tips for creating engaging video content online

If you can only add one more thing to your inbound content mix, you should focus on video. According to Cisco, video will represent 79% of all Internet traffic by 2020 and it is already the fastest growing content format online by far. YouTube is increasingly used as a search engine, and as such has become the second largest search engine after Google.

Read more

7 tips for proofreading blog posts

I’m sure you have experienced the happy feeling of relief when having finished writing a blog post? All the time spent on research, formulating every sentence, and choosing the right images for the post is behind you and finally, you are done! But wait—a very important step remains before you can publish the post; proofreading! 

Read more

How to pull off the perfect photo/video production

In a previous blog post ‘Inspiring content that triggers personas’, I wrote about the importance of creating content that feels engaging—the emotional side of content that help building a likeable brand. In this blog post I’m writing about the rational side, which will help you get in control before starting off a complex photo or video production.

Read more

‘Just go home and sleep!’ – or how to break a creative block

You know the feeling. The deadline is approaching extremely fast. You can’t even relax for a second to get into a state of creative Zen. When you are under time pressure, to come up with even a half decent idea often feels like being stuck between a rock and a hard place.

Read more

How to reuse existing content and repackage it for blog posts

Sometimes it may feel difficult to come up with ideas for business blog posts and marketers lack time and budgets to create new content. It doesn’t need to be that complicated though. Here are some ideas on how to find and reuse existing content and repackage it for blog posts.

Read more

What makes content good, great or out of this world?

Shouldn’t have gone there! I know, but I couldn’t resist. Curiosity—or maybe a touch of masochism—made me google to find out what the world’s content experts consider as good content. With literally thousands of opinions and advice from experienced professionals, now I know what makes content good!

Read more

Why the user manual could be the ideal Inbound content

We’ve seen it a thousand times: The launch campaign is rolling out. There are ads all over the place and the brochures still spread a scent of printing ink. The photographers and creatives have really bent over backwards to create an emotional approach—you should want this new gizmo from the bottom of your heart! But there are people who don’t think with their hearts.

Read more

What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

Read more

Six tips for creating a business blog content machine

To buy a blog tool is easy—to fill it with qualitative content on frequent basis is far more challenging for most companies. Here are six tips on what you need to have in place to make it possible to create blog content within your organisation on a regular basis. You can download a powerpoint (.ppt) below.

Read more

Three most popular posts