What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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Six tips for creating a business blog content machine

To buy a blog tool is easy—to fill it with qualitative content on frequent basis is far more challenging for most companies. Here are six tips on what you need to have in place to make it possible to create blog content within your organisation on a regular basis. You can download a powerpoint (.ppt) below.

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Stay safe – use free images with a CC0 license

It’s a bit of a jungle out there, also when it comes to different licenses of both free and purchased images. If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that you won’t have a long list of demands and requirements. CC0 equals ‘No rights reserved’.

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Buyer’s journey content that makes impact

Don’t merely trust offsite touch points and their way of creating attraction to your valuable content. If you only rely on the offsite touch point’s efficiency—you’re also forced to play with their rules, with less flexibility and control.

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Writing for online #2: How to compose texts that people will read

This is the second post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s get going with persuading visitors to dig into your content. Is it even possible?

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Inspiring content that triggers personas

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue. Don’t try to pretend that you can walk the walk and talk the talk, without having done your homework first, i.e. getting to know your target audience (your personas) and their needs.

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Happy image hunting – 10 great sources for free images!

When creating contenta blog post, a power point presentation or any other type of communication—images are key for getting your content packaged in an attractive and effective way for your audience.

Searching for the right images though, can be both time consuming and expensive if you need to buy images.

To save you some time, I have gathered ten sources for free images that I find useful.

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Personalisation without being intrusive

What you need to consider in the future of online and digital content is that it will become more personalised! An interesting thought: What will happen with your campaigns in the near future, when the Digital Natives, who are very digitally savvy, are ready to sacrifice privacy for personalisation?

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Creating platforms to support Inbound, brand & communication

Using an Inbound methodology will help you streamline your content and communication as a brand. But in order to succeed, it’s important that you have done your homework and created a solid base to stand upon. Part of the solution is to create platforms that can guide your whole communication as a brand.

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Writing for online #1: How to create compelling content

This is the first post in a series of articles on the topic ‘Writing for online’. The posts will guide you on how to think and how to create texts that will be found, read and shared. So, let’s start with the essence of any web text: the keywords.

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How to build a smarter brand using on-the-fly, real-time communication

The way people communicate today creates new possibilities to have a dialogue that feels authentic. The most important is that it is happening right here, right now. Thanks to daily exposure of different online Touch Points and content streams, we use online and consume digital content way faster than traditional media.

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7 tips for effective email subject lines

When sending an email, it’s often a challenge to get through the receiver’s inbox email jungle. Even if you have a great message for your target audience, there’s a major risk that your message will never be read. The first step to get your email read is to get the email subject line right. 

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Quote of the week, by Marcus Sheridan

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week" for you. This time it's a quote by Marcus Sheridan, enjoy!

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How inbound can affect future creation of novels

A while ago, I read an interesting article in a Swedish newspaper about how the e-book might change the process for how books (novels, stories) are written in the future.

Today the romantic idea of the novelist, sitting on his/her own writing stories and high literature, is partly fading away.

As the book market to a large extent has moved online and reading on digital devices is booming, the creation of literature itself might also be affected moving forward.

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Things that help you create a loveable brand online

Have you ever thought about what to do to be loved and not only liked as a brand? In this post we write about some of our thoughts on what is important when it comes to creating content that inspires and creates engagement with your brand.

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