What makes content good, great or out of this world?

Shouldn’t have gone there! I know, but I couldn’t resist. Curiosity—or maybe a touch of masochism—made me google to find out what the world’s content experts consider as good content. With literally thousands of opinions and advice from experienced professionals, now I know what makes content good!

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Why the user manual could be the ideal Inbound content

We’ve seen it a thousand times: The launch campaign is rolling out. There are ads all over the place and the brochures still spread a scent of printing ink. The photographers and creatives have really bent over backwards to create an emotional approach—you should want this new gizmo from the bottom of your heart! But there are people who don’t think with their hearts.

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What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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Six tips for creating a business blog content machine

To buy a blog tool is easy—to fill it with qualitative content on frequent basis is far more challenging for most companies. Here are six tips on what you need to have in place to make it possible to create blog content within your organisation on a regular basis. You can download a powerpoint (.ppt) below.

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Stay safe – use free images with a CC0 license

It’s a bit of a jungle out there, also when it comes to different licenses of both free and purchased images. If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that you won’t have a long list of demands and requirements. CC0 equals ‘No rights reserved’.

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Buyer’s journey content that makes impact

Don’t merely trust offsite touch points and their way of creating attraction to your valuable content. If you only rely on the offsite touch point’s efficiency—you’re also forced to play with their rules, with less flexibility and control.

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Writing for online #2: How to compose texts that people will read

This is the second post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s get going with persuading visitors to dig into your content. Is it even possible?

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Inspiring content that triggers personas

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue. Don’t try to pretend that you can walk the walk and talk the talk, without having done your homework first, i.e. getting to know your target audience (your personas) and their needs.

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Happy image hunting – 10 great sources for free images!

When creating a blog post, a power point presentation or any other type of communication—images are key for getting your content packaged in an attractive and effective way for your audience.

Searching for the right images though, can be both time consuming and expensive if you need to buy images.

To save you some time, I have gathered ten sources for free images that I find useful.

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Personalisation without being intrusive

What you need to consider in the future of online and digital content is that it will become more personalised! An interesting thought: What will happen with your campaigns in the near future, when the Digital Natives, who are very digitally savvy, are ready to sacrifice privacy for personalisation?

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