Why the user manual could be the ideal Inbound content

We’ve seen it a thousand times: The launch campaign is rolling out. There are ads all over the place and the brochures still spread a scent of printing ink. The photographers and creatives have really bent over backwards to create an emotional approach—you should want this new gizmo from the bottom of your heart! But there are people who don’t think with their hearts.

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Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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Inspiring content that triggers personas

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue. Don’t try to pretend that you can walk the walk and talk the talk, without having done your homework first, i.e. getting to know your target audience (your personas) and their needs.

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How to live-tweet at events

How shall I think when I want to tweet from an event? We get this question quite frequently from our friends and relations. Below you find some tips on how you could think and do.

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Gaining knowledge through podcasts

Do you feel that newfound knowledge is like an extra dose of oxygen? Knowledge and inspiration can come from different sources like blog posts, seminars, books etc. If you aspire for knowledge but are lacking time, podcast is the perfect format. It allows you to listen while doing other things at the same time. Personally I love podcast for the inspiration and entertainment they give and I would like to share a few of my favourite podcasts.

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