What is A/B testing and why, when and how shall I use it?

More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?

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Great CTA examples based on real-world data

Since we’re often asked what constitutes a great CTA (short for Call-To-Action) we thought we’d give you our take on the subject. We’ll go through some of the principles one needs to think of when creating a CTA, and then look at examples based on real-world data. Curious to know what the conclusion is? Then this article is for you.

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Writing for online #3: How to get people to click your links offsite

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

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When should I send my email?

How many of the emails you receive do you open? And how many of your emails do you act on? What can you do to improve the chances of reaching through with the emails you send?

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Save the date: Inbound Marketing Day 2015

It's time to save the date for Inbound Marketing Day 2015.

Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th. The event was a huge success last year so we have decided to do a full day seminar this year. The event is for sales, marketing and communications professionals and it focuses on sharing insights into effective marketing that delivers real results and generates a steady stream of business leads.

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What do you want me to do online?

When you enter the start page on a .com or .xx. How often is it obvious what they want you to do? If people spend 2.8-8 seconds before taking action, what is it that they want you to do?

Below you find a tasks to get you started.

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Online Nomenclature - What is KBI's?

To eductate, enlighten and guide you Zooma provides online nomenclature, our own interpretations of buzzwords commonly used...

What is KBI's?

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Online Trends in B2B E-commerce

According to analyst firm Forrester Research business-to-business (B2B) ecommerce in the US is poised to reach $559 billion by the end of next year. In comparison, another analyst firm – eMarketer – predicts that business-to-consumer (B2C) ecommerce in the US will reach $256 billion in 2013. Thus, in spite of the overwhelming immaturity of the B2B online commerce landscape, the value of B2B online purchases are expected to be more than twice as high as B2C online purchases next year.

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Why you need to care about your conversion rate

Have you ever wondered why measuring and optimising a conversion rate is important? If so, you're not alone. For many online marketers the concept of measuring and caring about conversion rate for any given campaign online is still somewhat abstract. Why you might wonder? At least part of the explanation, we argue, is due to the long history of habits, methods and processes within businesses. Very few companies in the world have ever measaured conversion with regards to relations built and maintained at fairs, meetings and other forms of traditional marketing. Thus, there is very little inherent focus on the subject built into organisations worldwide.

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