What do you want me to do online?

When you enter the start page on a .com or .xx. How often is it obvious what they want you to do? If people spend 2.8-8 seconds before taking action, what is it that they want you to do?

Below you find a tasks to get you started.

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Online Nomenclature - What is KBI's?

To eductate, enlighten and guide you Zooma provides online nomenclature, our own interpretations of buzzwords commonly used...

What is KBI's?

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Online Trends in B2B E-commerce

According to analyst firm Forrester Research business-to-business (B2B) ecommerce in the US is poised to reach $559 billion by the end of next year. In comparison, another analyst firm – eMarketer – predicts that business-to-consumer (B2C) ecommerce in the US will reach $256 billion in 2013. Thus, in spite of the overwhelming immaturity of the B2B online commerce landscape, the value of B2B online purchases are expected to be more than twice as high as B2C online purchases next year.

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Why you need to care about your conversion rate

Have you ever wondered why measuring and optimising a conversion rate is important? If so, you're not alone. For many online marketers the concept of measuring and caring about conversion rate for any given campaign online is still somewhat abstract. Why you might wonder? At least part of the explanation, we argue, is due to the long history of habits, methods and processes within businesses. Very few companies in the world have ever measaured conversion with regards to relations built and maintained at fairs, meetings and other forms of traditional marketing. Thus, there is very little inherent focus on the subject built into organisations worldwide.

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