Is it disruptive to have satisfied customers?

In 1995, the Harvard Business Professor Clayton Christensen introduced the theory of disruptive innovation. Ever since then the term has gained popularity, and today the expression has turned into a wide term for describing innovative companies. The desire to disrupt is strong among entrepreneurs who constantly launch "the new Uber for an industry", but only a handful understand the true meaning of the concept.

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Do you understand why you should only look from the outside?

For the last couple of years, it has become common to use the expressions "outside-in" vs "inside-out" perspective. I believe it is much easier only to think outside. That way you will get the full view first, and then you can apply the implications of the outside perspective to the inside. 

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Do you want to improve your online and digital skills?

Generally, people are acutely aware of their need to improve and evolve their online and digital capacity. I claim that you tend to be shaped by the people you spend the most time with. So I am curious, who have you chosen as your top influencers in how to behave online and digitally?

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How are you doing online? 

Today, online marketing and communication is about more than your .com, a few login protected areas, and being present on social media. Many decision-makers are frustrated by how they should manage, prioritise, and align everything they do online. In response to this Zooma has created the Zooma Online Grader.

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To be fast or in a hurry

With today's breakneck pace of digital evolution, customer expectations are rising continuously. While others talk about the importance of exceeding customer expectations, I claim that few companies even meet the most basic expectations of their customers. 

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What traditional company is most ‘onlinified’ and digitalised?

From time to time I ask you questions here. The title of this post is a straightforward, simple question and yet such a difficult one to answer. By ‘traditional’ I mean a company that started before 1994, and is a so-called ‘B2B company’. Some say Apple. Some say a bank. Some say a travel company. Others say Amazon (which started in 1994). Most people, however, find it difficult to come up with an answer at all.

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Are Chinese Internet giants heading our way?

The Chinese tech market is dominated by Baidu, Alibaba and Tencent and until recently they have been focusing mainly on the domestic market. However, according to the China Tech Insight (which covers trending topics in China’s tech sphere), the region’s highly innovative and competitive Internet tech industry is now moving into a transition period. The sector as a whole is showing ambition and increasing capability for competing in a global marketplace.

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Why doesn’t my smartphone charge when I put it on a table?

How many times have you put your smartphone on a surface and when you got moving again you realise that you should have charged it?

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What and how to research before meetings!

I still get amazed when people turn up to meetings without having done the most basic research before the meeting. I have created some basic reminders that might be helpful for you and your colleagues.

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Kotler says innovation is the future!

On November 21, Professor Philip Kotler and Christian von Koenigsegg visited Stockholm to give a symposium on the topic ‘Welcome to the future’. Coming from completely different backgrounds, the two gentlemen still ended up in the same conclusion. Innovation is the future. But how does this impact marketing and relate to buzzwords like digital transformation and Industry 4.0?

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