What traditional company is most ‘onlinified’ and digitalised?

From time to time I ask you questions here. The title of this post is a straightforward, simple question and yet such a difficult one to answer. By ‘traditional’ I mean a company that started before 1994, and is a so-called ‘B2B company’. Some say Apple. Some say a bank. Some say a travel company. Others say Amazon (which started in 1994). Most people, however, find it difficult to come up with an answer at all.

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Are Chinese Internet giants heading our way?

The Chinese tech market is dominated by Baidu, Alibaba and Tencent and until recently they have been focusing mainly on the domestic market. However, according to the China Tech Insight (which covers trending topics in China’s tech sphere), the region’s highly innovative and competitive Internet tech industry is now moving into a transition period. The sector as a whole is showing ambition and increasing capability for competing in a global marketplace.

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Why doesn’t my smartphone charge when I put it on a table?

How many times have you put your smartphone on a surface and when you got moving again you realise that you should have charged it?

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What and how to research before meetings!

I still get amazed when people turn up to meetings without having done the most basic research before the meeting. I have created some basic reminders that might be helpful for you and your colleagues.

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Kotler says innovation is the future!

On November 21, Professor Philip Kotler and Christian von Koenigsegg visited Stockholm to give a symposium on the topic ‘Welcome to the future’. Coming from completely different backgrounds, the two gentlemen still ended up in the same conclusion. Innovation is the future. But how does this impact marketing and relate to buzzwords like digital transformation and Industry 4.0?

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What is Industry 4.0 and why is it important?

The online world is filled with buzzwords and we all get bombarded with the latest and greatest new big thing or thought. It can be quite difficult to figure out which new jargons to pay attention to and which to ignore. In the last few years terms such as ‘Industry 4.0’ and ‘Second Machine Age’ have gained considerable momentum, and these are clearly worth paying attention to.

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Digital transformation – do we need heroes?

Sometimes I hear that change in a company can be supported by the concept of internal heroes, role models, or promoters. You elevate an individual that has the sought after behaviour and turn that person into an internal hero. The idea is that others will follow. Can this be a fruitful method for companies going digital, in this case meaning transformation of the way they handle customers with an improved online presence? Let’s look at a couple of cases and discuss a few pros and cons with this concept.

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The 5 steps for making tech easy

Have you ever been approached by an IS/IT-company that claims it can make your business more efficient and effective?Of course, you are tempted to listen to them since ‘digitalisation’ is the buzzword of today. You are convinced and start a project, but will it really turn out to be as effortless and simple as promised? Well, it could if you do it in the right way and order.

Here are some suggestions for how to do just that.

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5 tips for Marketing Managers going digital

Swedish marketing managers don’t think digital media helps them to sell, according to Resumé, a Swedish business magazine about the communications industry. This heading attracted my interest since I have been working as a marketing manager for many years. Let me share a few of my insights with you.

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Do you dare to change?

Different times call for different measures. You have heard it before. But, are the times really that different? Or, are they actually the same—meaning that an old school marketing method like ‘pay, spray, pray’ still does the trick? Let’s make a quick journey through society to see if we can find anything that suggests that different measures in marketing are needed.

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How to build competitive advantage in the age of the social product

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

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Why I threw away pen and paper in 2001 and went digital first!

When we started Zooma in April 2001 I decided to throw away pen and paper to digitalise and ‘onlinify’ my own behaviour! My advice to you is to start with yourself and your own habits when you are trying to facilitate change!

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Quote of the week, by Daniel Ek

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week". This time it is a quote by Daniel Ek, Spotify who together with Martin Lorentzon this week published an open letter on the need to address challenges facing fast growing digital companies.

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On the road to 5G and digital disruption has just started

We are back from the Mobile World Congress where Zooma just spent 4 days again this year at MWC 2016. For many people coming to Barcelona, the event is all about new technology, meetings, fun ideas and devices. But in fact, what’s discussed and on display there is a moment of an ongoing evolution leading to a new kind of future. Read this post to get a better view of how these new developments will shape your future.

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