Everything that can be sold online eventually will be – the proof is in the numbers

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

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Inbound + ecommerce organisation: Needed skills and typical roles

Earlier this year we wrote an article about how Inbound enhances ecommerce, and why it's relevant throughout the full customer lifecycle. Today we're following it up with a look at how to organise your ecommerce department around the Inbound methodology, what typical roles are needed and the skills necessary for someone looking to fulfil these roles.

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Inbound marketing + ecommerce = true

A few years ago few had heard of (nor understood) the principles behind Inbound Marketing and how it reflects the changes in human consumtion of information that have happened over the course of the last 10 years. Hence, back then we decided among other things to write a blog piece about it, explaining inbound marketing in short. Now it's time again, but this time it's to explain how inbound marketing enhances ecommerce, and why it's relevant throughout the full customer lifecycle.

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How one brand is reinventing the ecommerce return experience

Did you ever stop from buying something online because it was too difficult to return the item? I have for sure. Well, thankfully a solution might be forthcoming at last. A Dutch denim brand is leading the way and reinventing the ecommerce return experience.

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Brand vs. consumer maturity: Reflections on buying a car in 2014

A while ago a well-known car manufacturer launched an advertising campaign which grabbed my attention. If the rest of the brand experience would have been as engaging as the campaign I would now have owned a new car. Alas I don't and in this post I’ll explain why that is. 

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