What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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What is the ‘filter bubble’?

Have you ever heard of the ‘filter bubble’? In this blog post we’ll shortly explain the concept, and why it’s important to be aware of it when decision makers google content from your brand. Or to put it another way; have someone ever come to you for an explanation as to why they can’t find stuff from your brand anywhere ‘despite all the efforts’?

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You are Googled! Suggestions to increase online visibility.  

How often do you google your name? If it was a while ago, go straight to Google and make a search of your name. Write your name and check the first page. If you are very ambitious you can check through different devices and also check Baidu, Yandex, Yahoo and Bing.

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Are you ready for Google's mobile­friendliness as a ranking signal?

In February Google announced they will be expanding the use of mobile-friendliness as a ranking signal, starting April 21st. 

Here are some reflections from Zooma on what you need to consider, and how you can move ahead:

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