How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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What is A/B testing and why, when and how shall I use it?

More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?

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A consistent nomenclature for HubSpot – 5 steps to the perfect internal naming convention

A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.

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