Is the inbound methodology the modern marketer’s trump card?

Most likely the answer is yes, since this is the most rational no-nonsense way of providing and communicating your knowledge and skills as a trustworthy basis for gaining trust. And do you know that this philosophy was successfully used already in the 60’s – by Nike!

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Podcast with HubSpot: Thoughts about the future of online and digital

At the end of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.

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What is the difference between a blog, vlog and slog?

Blog, vlog, slog–What do all these terms and abbreviations actually mean? Just last week I heard the term “slog” for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog–he decided to call it a slog. Marketers are quickly confronted with confusing abbreviations, acronyms and jargon whose meaning isn’t always immediately obvious. So, I decided to explain these three abbreviations briefly.

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How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful inbound campaign.

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The most read blog posts 2018

Hope that 2019 has started well for you! These are the most read posts on The Onlinification Blog last year. Enjoy!

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The most downloaded content offers 2018

We do hope that you had a good 2018! These are the most downloaded content offers on The Onlinification Blog 2018. And it's the eight most downloaded, but we are tired of headers with numbers! Perhaps you want to download one or many, enjoy!

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INBOUND18 recap

Last month HubSpot held its annual main event INBOUND18, and some 24,000+ inbound converts congregated in Boston to find out the latest and greatest from the inbound world. Zooma was there and here are some main impressions, takeaways and learnings from the event.

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Do you understand why you should only look from the outside?

For the last couple of years, it has become common to use the expressions "outside-in" vs "inside-out" perspective. I believe it is much easier only to think outside. That way you will get the full view first, and then you can apply the implications of the outside perspective to the inside. 

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The five most read blog posts 2017

Hope that 2018 has started well for you! These are the five most read posts on The Onlinification Blog last year. Enjoy!

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Resources for those that want to know more about GDPR

In May 2018 the new EU data privacy act called the General Data Privacy Regulation (GDPR) is coming into force. The purpose of the legislation is to have an impact on how organisations obtain, store, manage or process personal data of EU citizens. In this post, we will provide some fundamental information and links to sources talking about the GDPR and its consequences that we have found useful, and hopefully you will too. (Note that this post is not to be considered legal advice.)

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Three most popular posts