B2B sales challenges tend to endure, part 2

Why is B2B-sales still challenged by the same things as twenty years ago? I see the same main challenges and obstacles in 2019 as 1999.

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Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

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Reasons to get started with inbound

We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!

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The most downloaded content offers of the first half of 2019

During the first half of 2019 Zooma published lot's of content offers to make your life easier. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2019. Perhaps you want to download some of them, enjoy!

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Halfway through 2019 – The most read blog articles

Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!

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Summer reading 2019

Summertime is the perfect time to relax and read a book. You'll find a variety of book recommendations in different genres, and perhaps you'll discover a book of your taste to enjoy while in the park, at the beach or on your next summer road trip. Explore and enjoy Zoomers' summer reading list 2019!

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How to get tangible results from trade shows

"How shall I think when I want to exhibit at a trade show?" I get this question quite often from our friends. Below you find some advice on how you could think and act to get tangible results when exhibiting at a trade show.

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Tips for creating buyer personas

The importance of the buyer persona is evident but where do you start with building one?

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A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

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What are the three most common questions from your customers?

My colleague asked me the other day "What are the three most common questions from your customers right now?" I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

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Is the inbound methodology the modern marketer’s trump card?

Most likely the answer is yes, since this is the most rational no-nonsense way of providing and communicating your knowledge and skills as a trustworthy basis for gaining trust. And do you know that this philosophy was successfully used already in the 60’s – by Nike!

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Podcast with HubSpot: Thoughts about the future of online and digital

At the end of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.

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How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful inbound campaign.

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The most read blog posts 2018

Hope that 2019 has started well for you! These are the most read posts on The Onlinification Blog last year. Enjoy!

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The most downloaded content offers 2018

We do hope that you had a good 2018! These are the most downloaded content offers on The Onlinification Blog 2018. And it's the eight most downloaded, but we are tired of headers with numbers! Perhaps you want to download one or many, enjoy!

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Three most popular posts