Do you understand why you should only look from the outside?

For the last couple of years, it has become common to use the expressions "outside-in" vs "inside-out" perspective. I believe it is much easier only to think outside. That way you will get the full view first, and then you can apply the implications of the outside perspective to the inside. 

Read more

The five most read blog posts 2017

Hope that 2018 has started well for you! These are the five most read posts on The Onlinification Blog last year. Enjoy!

Read more

Resources for those that want to know more about GDPR

In May 2018 the new EU data privacy act called the General Data Privacy Regulation (GDPR) is coming into force. The purpose of the legislation is to have an impact on how organisations obtain, store, manage or process personal data of EU citizens. In this post, we will provide some fundamental information and links to sources talking about the GDPR and its consequences that we have found useful, and hopefully you will too. (Note that this post is not to be considered legal advice.)

Read more

What are B2B buyers’ biggest turnoffs?

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience. If you think for half a minute about your own buying experiences, you might be able to guess a few of them. They are unfortunately not that unusual.

Read more

Books we are reading this summer

Here is the Zooma team's 2017 summer reading list. You will find a variety of reading tips in different genres and maybe you'll discover something of your taste to enjoy while in the park, in the hammock or on the road to your next summer adventure. Enjoy!

Read more

Three most popular posts