Resources for those that want to know more about GDPR

In May 2018 the new EU data privacy act called the General Data Privacy Regulation (GDPR) is coming into force. The purpose of the legislation is to have an impact on how organisations obtain, store, manage or process personal data of EU citizens. In this post, we will provide some fundamental information and links to sources talking about the GDPR and its consequences that we have found useful, and hopefully you will too. (Note that this post is not to be considered legal advice.)

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What are B2B buyers’ biggest turnoffs?

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience. If you think for half a minute about your own buying experiences, you might be able to guess a few of them. They are unfortunately not that unusual.

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Books we are reading this summer

Here is the Zooma team's 2017 summer reading list. You will find a variety of reading tips in different genres and maybe you'll discover something of your taste to enjoy while in the park, in the hammock or on the road to your next summer adventure. Enjoy!

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What is an editorial board and why do you need it for your business blog?

If you have a business blog you probably know that it is crucial to publish posts on a regular basis and make sure the content is accurate. To achieve this, you need to have a bunch of authors (within your company and/or external consultants) who writes posts. You also need an organisation that supports and prioritise the blog. Additionally, it is crucial to have an editor and/or an editorial board.

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Making your website work for you

Will you use the so-called digital transformation to make an impact on your corporate website? Are you preparing it for Generation Z, that is, the next generation decision makers?  Their characteristics might surprise you. Here are some thoughts for you.

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How to pull off the perfect photo/video production

In a previous blog post ‘Inspiring content that triggers personas’, I wrote about the importance of creating content that feels engaging—the emotional side of content that help building a likeable brand. In this blog post I’m writing about the rational side, which will help you get in control before starting off a complex photo or video production.

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Key takeaways from #INBOUND2016

During an intensive week in Boston, Zooma along with some of our friends and 19,000 others from 92 countries attended sessions on a broad spectra of subjects related to the inbound methodology. Here are our key takeaways from what was said at INBOUND2016.

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Why the user manual could be the ideal Inbound content

We’ve seen it a thousand times: The launch campaign is rolling out. There are ads all over the place and the brochures still spread a scent of printing ink. The photographers and creatives have really bent over backwards to create an emotional approach—you should want this new gizmo from the bottom of your heart! But there are people who don’t think with their hearts.

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Ericsson Cloud sets a new standard for inbound campaigns

Ericsson, a global leader in delivering ICT solutions, recently launched a unique Cloud offering. Moving into this space meant that we needed to reach out to new groups and individuals that had previously not been within our reach. To do that, a coherent inbound marketing strategy and framework was put in place, by the Ericsson Cloud team with Zooma as our strategic and supporting partner.
Co-authored by Ingrid Wallgren

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Top 10 takeaways from the 2016 State of Inbound Report

Every year for the last eight years, HubSpot has come out with a report where it has surveyed thousands of marketers and salespeople around the globe about their challenges, priorities, and strategies in marketing and sales. This year is no different and today the 2016 edition of the State of Inbound report is released. If you have enough time and interest, make sure you read the full report. If not, this is our short top 10 takeaways from it. Enjoy!

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What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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5 learnings from Pokémon GO on how to increase Customer Experience!

What’s the secret to launching an overnight worldwide success? 20 years of practising! Pokémon GO has done a lot of things right, and we thought it would be interesting to look into some of those things and see how we can apply them to Customer Experience and Inbound.

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Why connect your Google AdWords account to HubSpot?

Zooma partner HubSpot has made it possible to connect your Google AdWords account to HubSpot. You can now combine your data in one place and go beyond just Click-through-rates. 

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Writing for online #3: How to get people to click your links offsite

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

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Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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