A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

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How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful inbound campaign.

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Kotler says innovation is the future!

On November 21, Professor Philip Kotler and Christian von Koenigsegg visited Stockholm to give a symposium on the topic ‘Welcome to the future’. Coming from completely different backgrounds, the two gentlemen still ended up in the same conclusion. Innovation is the future. But how does this impact marketing and relate to buzzwords like digital transformation and Industry 4.0?

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Digital transformation – do we need heroes?

Sometimes I hear that change in a company can be supported by the concept of internal heroes, role models, or promoters. You elevate an individual that has the sought after behaviour and turn that person into an internal hero. The idea is that others will follow. Can this be a fruitful method for companies going digital, in this case meaning transformation of the way they handle customers with an improved online presence? Let’s look at a couple of cases and discuss a few pros and cons with this concept.

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The 5 steps for making tech easy

Have you ever been approached by an IS/IT-company that claims it can make your business more efficient and effective?Of course, you are tempted to listen to them since ‘digitalisation’ is the buzzword of today. You are convinced and start a project, but will it really turn out to be as effortless and simple as promised? Well, it could if you do it in the right way and order.

Here are some suggestions for how to do just that.

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5 tips for Marketing Managers going digital

Swedish marketing managers don’t think digital media helps them to sell, according to Resumé, a Swedish business magazine about the communications industry. This heading attracted my interest since I have been working as a marketing manager for many years. Let me share a few of my insights with you.

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Save the date: Inbound Marketing Day 2015

It's time to save the date for Inbound Marketing Day 2015.

Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th. The event was a huge success last year so we have decided to do a full day seminar this year. The event is for sales, marketing and communications professionals and it focuses on sharing insights into effective marketing that delivers real results and generates a steady stream of business leads.

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Why you need to care about your conversion rate

Have you ever wondered why measuring and optimising a conversion rate is important? If so, you're not alone. For many online marketers the concept of measuring and caring about conversion rate for any given campaign online is still somewhat abstract. Why you might wonder? At least part of the explanation, we argue, is due to the long history of habits, methods and processes within businesses. Very few companies in the world have ever measaured conversion with regards to relations built and maintained at fairs, meetings and other forms of traditional marketing. Thus, there is very little inherent focus on the subject built into organisations worldwide.

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Inbound marketing

There are a few books that you shall know from cover to cover to claim that you know the basics of online... Inbound Marketing by Brian Halligan and Dharmesh Shaw is one of these books. If you have not read it, read it. It guides you in the basics of how you shall act to start pulling your customers in. We are increasingly turning to Google, Baidu, communities and blogs to find answers and to verify.

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