The end of companies as we know them?

Some people claim that business and society has been undergoing a significant transformation for the last 10 years. Others claim that this is always ongoing, mostly in small steps which we adjust to without much fuzz. Regardless, it is relevant to ask ourselves how companies will operate in the future. Are we at the beginning of the end of companies as we know them?

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Analytics and culture

Anyone in marketing and sales today realise the need to make educated decisions based on data, but few manage to get to a point where ambition becomes reality. Resources are added, investments are made, but one important component tends to be overlooked, the one thing that ultimately determine success: A metric driven culture. 

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How to reallocate budget from outbound to inbound marketing activities

When implementing a greater proportion of inbound activities in the marketing activity plan there is often new requirements not only on the marketing department but also on other parts of the organisation. In order to deal with this efficiently, these requirements need to be part of your budgeting process. Here is some advice on how to proceed.

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How should I allocate my marketing budget?

What is a reasonable budget, and how should I spend it to achieve maximum ROI? This question is on top of most CMO:s agendas. Here we share some fresh insights on marketing budget allocation.

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Game changer for internal communication coming up!

There will be an internal game changer in some companies 2016! Internal communication may actually start to improve drastically. To be honest I am not really as certain as the headline suggests, but let's agree to refer to this post as a pretty good guess, or just what I hope will happen!

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