Analytics and culture

Anyone in marketing and sales today realise the need to make educated decisions based on data, but few manage to get to a point where ambition becomes reality. Resources are added, investments are made, but one important component tends to be overlooked, the one thing that ultimately determine success: A metric driven culture. 

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How to reallocate budget from outbound to inbound marketing activities

When implementing a greater proportion of inbound activities in the marketing activity plan there is often new requirements not only on the marketing department but also on other parts of the organisation. In order to deal with this efficiently, these requirements need to be part of your budgeting process. Here is some advice on how to proceed.

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How should I allocate my marketing budget?

What is a reasonable budget, and how should I spend it to achieve maximum ROI? This question is on top of most CMO:s agendas. Here we share some fresh insights on marketing budget allocation.

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Game changer for internal communication coming up!

There will be an internal game changer in some companies 2016! Internal communication may actually start to improve drastically. To be honest I am not really as certain as the headline suggests, but let's agree to refer to this post as a pretty good guess, or just what I hope will happen!

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Digital Immigrants vs. Digital Natives

The word "digital" can fool you when you hear about how difficult it is for digital natives and digital immigrants to communicate. There is a generational gap between these two groups that originates from the very different worldviews they each represent.

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