The Distinguished Gentleman’s Ride - online fundraising meets offline fun

Think motorcycles. Think bikers.

Do you get positive thoughts, or do images of thugs in leather vests like in the TV series Sons of Anarchy come to mind?

Most likely the latter, but think again: this is the story of how a very simple idea from a remote motorcycle club becomes a worldwide online phenomenon, creating awareness about and raising funds for prostate cancer research.

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A Marketing department: A room with three views

Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign. There was Jolene, the company’s 27 years old budding talent, Michelle, the hyper efficient doer in her forties who never lost track of anything, and there was Dan, a company alderman who had been in charge of many of the companies campaigns over the years.

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