Inspiring content that triggers personas

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue. Don’t try to pretend that you can walk the walk and talk the talk, without having done your homework first, i.e. getting to know your target audience (your personas) and their needs.

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Do you have people in your marketing images?

If you have people in your images when marketing your products, solutions or services — do remember that you need to have written consent from them. In this post I will explain briefly about the laws of using images in advertising and marketing communication.

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My way into ‘Social Media’

Do you remember the first time you ‘surfed the net, where you were and what you saw’? Then, most probably you’re a digital immigrant. Here’s my personal story on how to get more and more comfortable in a field that the digital natives conquer. My giant leap was when I started working at Zooma 2015.

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Why you should use podcasts in your inbound mix

Inbound is about providing answers and solutions to your personas’ questions and problems. And there are multiple ways of delivering those clarifications online. Blog posts, videos and podcasts are just a few examples. This post will focus on the latter and why those can be truly effective.

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How to live-tweet at events

How shall I think when I want to tweet from an event? We get this question quite frequently from our friends and relations. Below you find some tips on how you could think and do.

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