Is it disruptive to have satisfied customers?

In 1995, the Harvard Business Professor Clayton Christensen introduced the theory of disruptive innovation. Ever since then the term has gained popularity, and today the expression has turned into a wide term for describing innovative companies. The desire to disrupt is strong among entrepreneurs who constantly launch "the new Uber for an industry", but only a handful understand the true meaning of the concept.

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How many promoters do you have?

Most brands talk about focusing on the customer and being customer centric. How true is that in your company? If you strive for getting people to recommend and promote you and your brand, you’d better make sure that your customers are delighted and satisfied.

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What is Net Promoter Score (NPS)?

Net Promoter Score (NPS) is a metric for assessing loyalty for a company's brand, products or services. NPS is used as apart of relationship management and the metric is easy to calculate. In this post we give you a quick glance at how it works. Lots of brands.

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