Why are you not on WeChat?

Some people have been talking about the death of Facebook for a while, claiming that young users are flocking to other platforms. While the death of Facebook is surely premature—as shown by this recent blog post—most companies today have an established social media strategy with an active presence in multiple offsite communities. Nevertheless, there are some glaring omissions from most western brands’ social media presence.

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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Top 10 tips for creating engaging video content online

If you can only add one more thing to your inbound content mix, you should focus on video. According to Cisco, video will represent 79% of all Internet traffic by 2020 and it is already the fastest growing content format online by far. YouTube is increasingly used as a search engine, and as such has become the second largest search engine after Google.

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5 current thoughts about social media

2017 is in progress. Right now it is more buzz than ever connected to online and digital. Yesterday my colleague Louise asked me to write my main current thoughts about offsite communities (a.k.a. social media). You find my 5 main thoughts about social media below.

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Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

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