Why are you not on WeChat?

Some people have been talking about the death of Facebook for a while, claiming that young users are flocking to other platforms. While the death of Facebook is surely premature—as shown by this recent blog post—most companies today have an established social media strategy with an active presence in multiple offsite communities. Nevertheless, there are some glaring omissions from most western brands’ social media presence.

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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Top 10 tips for creating engaging video content online

If you can only add one more thing to your inbound content mix, you should focus on video. According to Cisco, video will represent 79% of all Internet traffic by 2020 and it is already the fastest growing content format online by far. YouTube is increasingly used as a search engine, and as such has become the second largest search engine after Google.

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5 current thoughts about social media

2017 is in progress. Right now it is more buzz than ever connected to online and digital. Yesterday my colleague Louise asked me to write my main current thoughts about offsite communities (a.k.a. social media). You find my 5 main thoughts about social media below.

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Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

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The top 6 Chinese social media sites in 2016

Anyone with a global online presence have a need to know a lot about how the Chinese online market evolves and how Chineese people use online and social media. I have created this post as a short ‘beginners guide’ to introduce the subject. This post presents the top 6 social media sites in 2016 by number of active users. 

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Which offsite touch point is most important for your company?

There’s no doubt that offsite touch points (a.k.a. social media) are important for brands when it comes to reaching existing and potential target groups. However, there’s a lot of different offsite communities online and most companies have to make a choice where to invest time and effort. So which ones should you choose? In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.

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Twitter – 10 tips to get started

Some of you have asked how to get started with Twitter as part of your company’s offsite marketing mix, so we have put together some tips for your Twitter presence and activity. The tips below works for you both as an individual and for your company. Enjoy!

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My way into ‘Social Media’

Do you remember the first time you ‘surfed the net, where you were and what you saw’? Then, most probably you’re a digital immigrant. Here’s my personal story on how to get more and more comfortable in a field that the digital natives conquer. My giant leap was when I started working at Zooma 2015.

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Using LinkedIn for business intelligence

LinkedIn of course is a great place to follow professional connections, your own organisation, discuss in groups or share content and learn from experts in many subjects. But did you think about using it for business intelligence like scoping the size of the marketing department of your competitor?

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