Why are you not on WeChat?

Some people have been talking about the death of Facebook for a while, claiming that young users are flocking to other platforms. While the death of Facebook is surely premature—as shown by this recent blog post—most companies today have an established social media strategy with an active presence in multiple offsite communities. Nevertheless, there are some glaring omissions from most western brands’ social media presence.

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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5 current thoughts about social media

2017 is in progress. Right now it is more buzz than ever connected to online and digital. Yesterday my colleague Louise asked me to write my main current thoughts about offsite communities (a.k.a. social media). You find my 5 main thoughts about social media below.

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Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

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The top 6 Chinese social media sites in 2016

Anyone with a global online presence have a need to know a lot about how the Chinese online market evolves and how Chineese people use online and social media. I have created this post as a short ‘beginners guide’ to introduce the subject. This post presents the top 6 social media sites in 2016 by number of active users. 

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Which offsite touch point is most important for your company?

There’s no doubt that offsite touch points (a.k.a. social media) are important for brands when it comes to reaching existing and potential target groups. However, there’s a lot of different offsite communities online and most companies have to make a choice where to invest time and effort. So which ones should you choose? In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.

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Twitter – 10 tips to get started

Some of you have asked how to get started with Twitter as part of your company’s offsite marketing mix, so we have put together some tips for your Twitter presence and activity. The tips below works for you both as an individual and for your company. Enjoy!

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My way into ‘Social Media’

Do you remember the first time you ‘surfed the net, where you were and what you saw’? Then, most probably you’re a digital immigrant. Here’s my personal story on how to get more and more comfortable in a field that the digital natives conquer. My giant leap was when I started working at Zooma 2015.

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Using LinkedIn for business intelligence

LinkedIn of course is a great place to follow professional connections, your own organisation, discuss in groups or share content and learn from experts in many subjects. But did you think about using it for business intelligence like scoping the size of the marketing department of your competitor?

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Instagram: Follow our example!

A couple of months ago Zooma decided that we should give all colleagues free access to our Instagram account and publish whatever they liked. Now we would like you to follow our example. 

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How to compare online touch points: Vimeo vs. YouTube

A common question we get is how to make choices between "sister" offsite touch points online. For example how do you decide whether YouTube or Vimeo is the right place to host video content? In this post we’ll cover a few of the tricks you can apply as well as some of the concrete things you should think about! 

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5 thoughts about Offsite Communities (a.k.a. social media)

Lots of people claim that they can predict the future! That the activity in offsite communities (a.k.a. social media) will hit a new high 2016, is not a very advanced prediction. But what are the main changes that we can expect within offsite communities in 2016? Below you find what I think and believe are the main things that will happen with offsite commuties 2016, and what businesses should be looking out for.

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How to live-tweet at events

How shall I think when I want to tweet from an event? We get this question quite frequently from our friends and relations. Below you find some tips on how you could think and do.

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Remember this when running a contest on Facebook

If you are planning to run a contest on Facebook, there are a few things to keep in mind. Make sure you follow Facebook’s terms as well as the laws in the countries where you plan to operate.

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Why and how you shall use SlideShare

We often get the question "Why and how shall I use SlideShare?"

The short answer on why is: You shall use SlideShare as an important touch point to provide knowledge from yourself or your company, and Google likes SlideShare. 

The short answer on how is: You shall follow the instructions provided by SlideShare.

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