Instagram: Follow our example!

A couple of months ago Zooma decided that we should give all colleagues free access to our Instagram account and publish whatever they liked. Now we would like you to follow our example. 

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How to compare online touch points: Vimeo vs. YouTube

A common question we get is how to make choices between "sister" offsite touch points online. For example how do you decide whether YouTube or Vimeo is the right place to host video content? In this post we’ll cover a few of the tricks you can apply as well as some of the concrete things you should think about! 

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5 thoughts about Offsite Communities (a.k.a. social media)

Lots of people claim that they can predict the future! That the activity in offsite communities (a.k.a. social media) will hit a new high 2016, is not a very advanced prediction. But what are the main changes that we can expect within offsite communities in 2016? Below you find what I think and believe are the main things that will happen with offsite commuties 2016, and what businesses should be looking out for.

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How to live-tweet at events

How shall I think when I want to tweet from an event? We get this question quite frequently from our friends and relations. Below you find some tips on how you could think and do.

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Remember this when running a contest on Facebook

If you are planning to run a contest on Facebook, there are a few things to keep in mind. Make sure you follow Facebook’s terms as well as the laws in the countries where you plan to operate.

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Why and how you shall use SlideShare

We often get the question "Why and how shall I use SlideShare?"

The short answer on why is: You shall use SlideShare as an important touch point to provide knowledge from yourself or your company, and Google likes SlideShare. 

The short answer on how is: You shall follow the instructions provided by SlideShare.

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Why you should have a Company Page on LinkedIn

Being connected with your target groups online is a key success factor today—regardless of the type of business you are in.

And LinkedIn's position online is so strong that you simply can’t afford not to be there

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How to publish on LinkedIn Pulse!

Maybe you have things to tell and find it challenging to get relevant readers? In february LinkedIn announced that they soon will make it possible for all members to post on LinkedIn Pulse. Read this post to find out what it is and how to post!

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Why compete and try to win awards?

Human beings are a competitive race. We compete in everything, from sports to business and the marketing and communications industry is no exception. Every year there is a plethora of design, communication and marketing awards – both international and domestic ones. We have competitions where agencies and their clients compete to win a coveted price for having come up with the best campaign of the year, produced the best information, the best online presence or the best TV commercial. Why is that?

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The battle for Offsite in Europe: LinkedIn vs. Xing and Viadeo

With a few exceptions, most notably Russia, Facebook is now the dominant player in Offsite (aka ”Social Media”) in Europe. However, even though Facebook may have ”won” the battle for our private time for now (rest assured something new will arrive to pick up the gauntlet in the future), when it comes to what we do professionally the fight for Offsite dominance is still very much alive. Despite LinkedIn closing in on 200m registered users worldwide, it's facing stiff competition in some key European markets. Let’s look at a few examples of what is happening using search volume data from Google Trends to highlight user intent in some of the major European countries.

 

France

After being the dominant player for many years it looks like Viadeo, with a current base in France of some 6 million registered users, could be coming under pressure from LinkedIn for the top spot in 2013. In fact, it could be that LinkedIn has already caught up with Viadeo, but it’s way too early to dismiss Viadeo from your full online presence when doing business in France. 

  

Germany

In Germany, the pattern is different: Here it seems that Xing, the market leader in the German speaking countries, is managing to keep its leading position over LinkedIn and on November 15th 2012 Xing announced that it had passed 6 million members in Germany, Austria and Switzerland combined (with more than 0.5 million members each in Austria and Switzerland indicating roughly 5 million members in Germany). So, for the foreseeable future, Xing will have to be on your radar if you’re doing business in Germany (Austria and Switzerland, see below).

 

Austria

The pattern is the same as as in Germany with Xing ahead, but LinkedIn seem to be gaining in popularity.

 

Switzerland

Switzerland is interesting, because on the surface it looks like LinkedIn passed Xing in popularity two years ago.

 

That is probably true in terms of total users, but if you look at searches by region, it’s obvious that Xing is still a factor to be reckoned with in the German speaking region and that LinkedIn is relatively weaker there, while Viadeo is still relevant in the French speaking region.

Xing

Viadeo

Linkedin

 

To round off, we should mention of course that LinkedIn is clearly the dominant player across Europe, but with this we would like to emphasise that LinkedIn is still (in 2013) by no means the only professional network touch point you need to be considering. If you want to discuss what Offsite strategy is best applied to your specific business needs, feel free to get in touch with us at Zooma!

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