A consistent nomenclature for HubSpot – 5 steps to the perfect internal naming convention

A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.

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Digital Immigrants vs. Digital Natives

The word "digital" can fool you when you hear about how difficult it is for digital natives and digital immigrants to communicate. There is a generational gap between these two groups that originates from the very different worldviews they each represent.

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What is an online lurker?

You might have heard of the term "lurker" before, but are not sure what it means. So, what is an online lurker? Read more to find out if you are one!

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What is a "use case based efficiency maker"?

Zooma claims that the only things that get a frequent use with high satisfaction online are "use case based efficiency makers". They are "the thing" – for now and forever.

At present, many of the "use case based efficiency makers" are apps. And they will most certainly be referred to as something else in the future. 

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Online Nomenclature - What is sharevertising?

To eductae, enlighten and guide you in the world of marketing and commununication we provide Zooma's online nomenclature, our own interpretations of words commonly used...

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