What is Online vs. Digital?

Often I get the question; what is the difference between digital and online? 

My advice is that you shall always think through what you actually mean when using the expressions online and digital. Here’s how I like to explain the two terms.

Read more

What is social selling and should you use it?

A while ago I noticed a post on LinkedIn that had lots of interactions, the post was about social selling. I looked at the comments and the post seemed to be fairly appreciated. I read the post and found it interesting from the perspective that it never explained what social selling is, nor why you should use it. So what is social selling? 

Read more

A consistent nomenclature for HubSpot – 5 steps to the perfect internal naming convention

A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.

Read more

What is an online lurker?

You might have heard of the term "lurker" before, but are not sure what it means. So, what is an online lurker? Read more to find out if you are one!

Read more

What is a "use case based efficiency maker"?

Zooma claims that the only things that get a frequent use with high satisfaction online are "use case based efficiency makers". They are "the thing" – for now and forever.

At present, many of the "use case based efficiency makers" are apps. And they will most certainly be referred to as something else in the future. 

Read more

Three most popular posts