Online Nomenclature - What is sharevertising?

To eductae, enlighten and guide you in the world of marketing and commununication we provide Zooma's online nomenclature, our own interpretations of words commonly used...

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Online Nomenclature - What is an interaction?

To eductate, enlighten and guide you in the world of marketing and commununication Zooma provides  online nomenclature, our own interpretations of words commonly used... 

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Online Nomenclature - What is KBI's?

To eductate, enlighten and guide you Zooma provides online nomenclature, our own interpretations of buzzwords commonly used...

What is KBI's?

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Online Nomenclature - What is an online touchpoint?

An online touchpoint is the interface of a place online. This touchpoint is usually referred to as a contact point, customer contact, moment of truth, point of contact, etc.

Touchpoints are e.g. LinkedIn, Facebook, a .com , a .xx, an Intranet, an app, Google, YouTube etc.

As online users we do run into these pre, during and post decisions, transactions, discussions, search and so forth.

Do not use expressions as channels etc., use the expression touchpoints. What are your thoughts?

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Online Nomenclature - What is the definition of online?

Every company shall make sure that the internal nomenclature is decided. To create a list of choosen names and terms for e.g. online presence and for marketing is a good start. The nomenclature shall be used to explain and define the different terms for internal stakeholders, valid external agencies and suppliers on an as needed basis. It shall be updated on a day to day basis.

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