What and how to research before meetings!

I still get amazed when people turn up to meetings without having done the most basic research before the meeting. I have created some basic reminders that might be helpful for you and your colleagues.

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Will kids born today have driving licenses?

A few weeks ago I had dinner with friends and colleagues in Barcelona. My colleague Ingrid asked me if I believed that my son would have a driving license later on in life. I promptly answered no, there will be no need for a driving license as we define it today by the time my son is allowed to drive.

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What brand treats you exactly like you want to be treated?

Occasionally I ask you questions here. The title of this post is a simple question and yet such a difficult one to answer. Some say Spotify. Some say Amazon. Some say Uber. Some say their local fashion store, restaurant or their hairdresser. Most people have difficulties to find an answer at all.   

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Stop presenting you and your company!

Believe it or not, there are still a lot of companies that start most meetings by presenting themselves and their company! Do you know how many times all of us have seen a typical company presentation? Do you really think you’d be let into the room if they didn’t already know who you are?

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Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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