Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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Digital impressions last forever...

In this ‘onlinified’ and digitalised world first impressions and perceptions are less and less likely to be formed in a traditional face-to-face meeting. Instead, they are delivered via a search result in Google or a LinkedIn profile search. And these first digital impressions can last for ever. That’s why it’s so important to treat your online identity with upmost care.

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Time to make tech easy!

For a while I have been asking lots of competent friends if they can mention three tech projects with online or digital focus that has been easy to understand, in line with how they wanted it to be and that has created effortless simplicity for the users.

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Everything that can be sold online eventually will be – the proof is in the numbers

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

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You are Googled! Suggestions to increase online visibility.  

How often do you google your name? If it was a while ago, go straight to Google and make a search of your name. Write your name and check the first page. If you are very ambitious you can check through different devices and also check Baidu, Yandex, Yahoo and Bing.

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