What is Internet of Things and why is it important?

The Internet of Things (IoT), is defined as the network of physical objects—devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data. Almost regardless of industry, IoT is predicted to be the single most important factor impacting fundamental business logic in the coming decades. 

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What I use my smartwatch for

A couple of days ago I had a cup of java with a friend and he asked me what I use my Apple Watch for? My friend was surprised that I use it as much as I do.

My friend had not found the use cases that improved effortless simplicity in his life. The conversation ended with him saying “Can you send me a message with the stuff you just said”, and this is that message! 

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Instagram: Follow our example!

A couple of months ago Zooma decided that we should give all colleagues free access to our Instagram account and publish whatever they liked. Now we would like you to follow our example. 

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How should I allocate my marketing budget?

What is a reasonable budget, and how should I spend it to achieve maximum ROI? This question is on top of most CMO:s agendas. Here we share some fresh insights on marketing budget allocation.

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5 thoughts about Offsite Communities (a.k.a. social media)

Lots of people claim that they can predict the future! That the activity in offsite communities (a.k.a. social media) will hit a new high 2016, is not a very advanced prediction. But what are the main changes that we can expect within offsite communities in 2016? Below you find what I think and believe are the main things that will happen with offsite commuties 2016, and what businesses should be looking out for.

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How big should my marketing budget be?

In times of budgeting, we are often exposed to the question regarding how to identify and argue what is a reasonable marketing budget. As for many other questions the short answer is "it depends", and here we take it a bit further than that.

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It has never been so easy and hard to reach and interact with people

I guess that you frequently run into infographics, figures and stats that visualise and describe the amount of data produced or consumed online. The numbers are mind-blowing and they show no sign of slowing down. The easiest summary of the future is that everything online and digital will increase.

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When should I send my email?

How many of the emails you receive do you open? And how many of your emails do you act on? What can you do to improve the chances of reaching through with the emails you send?

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State of Inbound Report 2015

The seventh annual State of Inbound report is now launched. The report tracks the practice and adoption of inbound marketing.

We know that you from time to time need arguments for justifying online marketing spend and budget. The State of Inbound Report 2015 will serve as a good input for roadmap creation and for your organisation’s entire approach to marketing and sales. All data has been gathered to give best possible representation of the current industry landscape.

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Trends impacting the customer experience

There's a new release of the Ericsson Mobility Report. For those of you who yet haven’t discovered this publication, it is a indicative publication that can be used as a source of information on important trends and as a basis for future decisions on how to change and adapt to ongoing developments.

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