Will your company stay relevant in an onlinified and digitalised world?

Last night an old friend called me and asked for advice about his son’s  education. He asked for the most future-proof education. I did not want to tell him what my first thought was. 

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Top 10 takeaways from the 2016 State of Inbound Report

Every year for the last eight years, HubSpot has come out with a report where it has surveyed thousands of marketers and salespeople around the globe about their challenges, priorities, and strategies in marketing and sales. This year is no different and today the 2016 edition of the State of Inbound report is released. If you have enough time and interest, make sure you read the full report. If not, this is our short top 10 takeaways from it. Enjoy!

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How to build competitive advantage in the age of the social product

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

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Top 10 takeaways from the 2016 Internet Trends Report

Every year, Mary Meeker of venture capital giant Kleiner Perkins Caufield & Byers comes out with a yearly Internet Trends Report. On June 1st it was time for the 2016 edition and if you want a good read for the summer holidays enjoy the full 213 pages. If not, this is our short top 10 takeaways from it. Enjoy!

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Everything that can be sold online eventually will be – the proof is in the numbers

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

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What is Internet of Things and why is it important?

The Internet of Things (IoT), is defined as the network of physical objects—devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data. Almost regardless of industry, IoT is predicted to be the single most important factor impacting fundamental business logic in the coming decades. 

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What I use my smartwatch for

A couple of days ago I had a cup of java with a friend, and he asked me what I use my Apple Watch for? My friend was surprised that I use it as much as I do.

My friend had not found the use cases that improved effortless simplicity in his life. The conversation ended with him saying “Can you send me a message with the stuff you just said”, and this is that message! 

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Instagram: Follow our example!

A couple of months ago Zooma decided that we should give all colleagues free access to our Instagram account and publish whatever they liked. Now we would like you to follow our example. 

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How should I allocate my marketing budget?

What is a reasonable budget, and how should I spend it to achieve maximum ROI? This question is on top of most CMO:s agendas. Here we share some fresh insights on marketing budget allocation.

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5 thoughts about Offsite Communities (a.k.a. social media)

Lots of people claim that they can predict the future! That the activity in offsite communities (a.k.a. social media) will hit a new high 2016, is not a very advanced prediction. But what are the main changes that we can expect within offsite communities in 2016? Below you find what I think and believe are the main things that will happen with offsite commuties 2016, and what businesses should be looking out for.

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How big should my marketing budget be?

In times of budgeting, we are often exposed to the question regarding how to identify and argue what is a reasonable marketing budget. As for many other questions the short answer is "it depends", and here we take it a bit further than that.

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It has never been so easy and hard to reach and interact with people

I guess that you frequently run into infographics, figures and stats that visualise and describe the amount of data produced or consumed online. The numbers are mind-blowing and they show no sign of slowing down. The easiest summary of the future is that everything online and digital will increase.

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When should I send my email?

How many of the emails you receive do you open? And how many of your emails do you act on? What can you do to improve the chances of reaching through with the emails you send?

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State of Inbound Report 2015

The seventh annual State of Inbound report is now launched. The report tracks the practice and adoption of inbound marketing.

We know that you from time to time need arguments for justifying online marketing spend and budget. The State of Inbound Report 2015 will serve as a good input for roadmap creation and for your organisation’s entire approach to marketing and sales. All data has been gathered to give best possible representation of the current industry landscape.

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Trends impacting the customer experience

There's a new release of the Ericsson Mobility Report. For those of you who yet haven’t discovered this publication, it is a indicative publication that can be used as a source of information on important trends and as a basis for future decisions on how to change and adapt to ongoing developments.

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