Why doesn’t my smartphone charge when I put it on a table?

How many times have you put your smartphone on a surface and when you got moving again you realise that you should have charged it?

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Making your website work for you

Will you use the so-called digital transformation to make an impact on your corporate website? Are you preparing it for Generation Z, that is, the next generation decision makers?  Their characteristics might surprise you. Here are some thoughts for you.

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What is social selling and should you use it?

A while ago I noticed a post on LinkedIn that had lots of interactions, the post was about social selling. I looked at the comments and the post seemed to be fairly appreciated. I read the post and found it interesting from the perspective that it never explained what social selling is, nor why you should use it. So what is social selling? 

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What and how to research before meetings!

I still get amazed when people turn up to meetings without having done the most basic research before the meeting. I have created some basic reminders that might be helpful for you and your colleagues.

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Will kids born today have driving licenses?

A few weeks ago I had dinner with friends and colleagues in Barcelona. My colleague Ingrid asked me if I believed that my son would have a driving license later on in life. I promptly answered no, there will be no need for a driving license as we define it today by the time my son is allowed to drive.

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What brand treats you exactly like you want to be treated?

Occasionally I ask you questions here. The title of this post is a simple question and yet such a difficult one to answer. Some say Spotify. Some say Amazon. Some say Uber. Some say their local fashion store, restaurant or their hairdresser. Most people have difficulties to find an answer at all.   

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Stop presenting you and your company!

Believe it or not, there are still a lot of companies that start most meetings by presenting themselves and their company! Do you know how many times all of us have seen a typical company presentation? Do you really think you’d be let into the room if they didn’t already know who you are?

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Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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Digital impressions last forever...

In this ‘onlinified’ and digitalised world first impressions and perceptions are less and less likely to be formed in a traditional face-to-face meeting. Instead, they are delivered via a search result in Google or a LinkedIn profile search. And these first digital impressions can last for ever. That’s why it’s so important to treat your online identity with upmost care.

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Time to make tech easy!

For a while I have been asking lots of competent friends if they can mention three tech projects with online or digital focus that has been easy to understand, in line with how they wanted it to be and that has created effortless simplicity for the users.

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