What and how to research before meetings!

I still get amazed when people turn up to meetings without having done the most basic research before the meeting. I have created some basic reminders that might be helpful for you and your colleagues.

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Will kids born today have driving licenses?

A few weeks ago I had dinner with friends and colleagues in Barcelona. My colleague Ingrid asked me if I believed that my son would have a driving license later on in life. I promptly answered no, there will be no need for a driving license as we define it today by the time my son is allowed to drive.

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What brand treats you exactly like you want to be treated?

Occasionally I ask you questions here. The title of this post is a simple question and yet such a difficult one to answer. Some say Spotify. Some say Amazon. Some say Uber. Some say their local fashion store, restaurant or their hairdresser. Most people have difficulties to find an answer at all.   

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Stop presenting you and your company!

Believe it or not, there are still a lot of companies that start most meetings by presenting themselves and their company! Do you know how many times all of us have seen a typical company presentation? Do you think you’d be let into the room if they didn’t already know who you are?

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Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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Digital impressions last forever...

In this ‘onlinified’ and digitalised world first impressions and perceptions are less and less likely to be formed in a traditional face-to-face meeting. Instead, they are delivered via a search result in Google or a LinkedIn profile search. And these first digital impressions can last for ever. That’s why it’s so important to treat your online identity with upmost care.

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Time to make tech easy!

For a while I have been asking lots of competent friends if they can mention three tech projects with online or digital focus that has been easy to understand, in line with how they wanted it to be and that has created effortless simplicity for the users.

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Everything that can be sold online eventually will be – the proof is in the numbers

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

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Do you have people in your marketing images?

If you have people in your images when marketing your products, solutions or services — do remember that you need to have written consent from them. In this post I will explain briefly about the laws of using images in advertising and marketing communication.

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Quote of the week, by Tom Kelly

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week" that we believe can be useful for you. This time it's a quote by Tom Kelly from the book Creative confidence written by Tom and his brother David, Ideo founders,  Enjoy!

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Quote of the week, by Daniel Ek

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week" that we believe can be useful for you. This time it's a quote from Spotify's founder, Daniel Ek. Enjoy!

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Gaining knowledge through podcasts

Do you feel that newfound knowledge is like an extra dose of oxygen? Knowledge and inspiration can come from different sources like blog posts, seminars, books etc. If you aspire for knowledge but are lacking time, podcast is the perfect format. It allows you to listen while doing other things at the same time. Personally I love podcast for the inspiration and entertainment they give and I would like to share a few of my favourite podcasts.

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Quote of the week, by Geoff Hollingworth

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week" that we believe can be useful for you. This time it's a quote from Ericsson's Head of Product Marketing for the cloud, Geoff Hollingworth. Enjoy!

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Will we work more in the future?

In July my colleague Qarin published a blog post about "Do Swedes have more time off than others?", covering average annual working hours across various countries. Sweden came across as a country where people are working as much or more than in other countries, but is that about to change? How much will we work in the future and how much will digital technology and automation influence what type of work we do? 

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You are Googled! Suggestions to increase online visibility.  

How often do you google your name? If it was a while ago, go straight to Google and make a search of your name. Write your name and check the first page. If you are very ambitious you can check through different devices and also check Baidu, Yandex, Yahoo and Bing.

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