What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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How to use ads to supercharge your Inbound Marketing

When Dharmesh Shah boldly announced the HubSpot Ads Add-on on the main stage at #INBOUND15, by admitting that they had finally ‘gotten over themselves’, it was a clear testament to the relevance of paid ads as an integral part of inbound marketing. In this blog post I will explain to you why and how you should use ads to supplement your inbound campaigns.

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