Inspiring content that triggers personas

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue. Don’t try to pretend that you can walk the walk and talk the talk, without having done your homework first, i.e. getting to know your target audience (your personas) and their needs.

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Personalisation without being intrusive

What you need to consider in the future of online and digital content is that it will become more personalised! An interesting thought: What will happen with your campaigns in the near future, when the Digital Natives, who are very digitally savvy, are ready to sacrifice privacy for personalisation?

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