‘Just go home and sleep!’ – or how to break a creative block

You know the feeling. The deadline is approaching extremely fast. You can’t even relax for a second to get into a state of creative Zen. When you are under time pressure, to come up with even a half decent idea often feels like being stuck between a rock and a hard place.

Read more

How a project brief lays the foundation for a successful project

When a project starts there is often a requirement and wish for final delivery or launch as soon as possible. It can therefore seem like an advantage timewise to skip or just do a ‘quick and dirty’ project brief without using a proper brief template. However, that is usually an illusion that ends up costing you more time in the long term. In this post I lay out the rationale for using a proper project brief and how to use it.

Read more

A buyer’s perspective on purchasing projects from an agency

A while back Zooma’s Karin Myhrén wrote the blogpost ‘7 steps to maximize the outcome when buying a project from an agency’. As a result we got a response from Hans Oskar, Marketing Manager at ABB which we thought was so good that we asked Hans if we could publish his thoughts on the blog. He agreed and this is his response.

Read more

7 steps to maximize the outcome when buying a project from an agency

In many marketing departments it is common to buy projects from external agencies. The projects differ in size, level of importance and strategic relevance. Regardless, there are some actions you can take in order to maximize the outcome of a project that you are buying from an agency. In this post I will give seven steps that I have seen been very successful.

Read more

How to keep your email inbox empty

Now and then it’s nice to have an empty inbox. Not every day, but at least once a week. During a week you probably get a lot of emails – important messages mixed with subscriptions, which makes it difficult to keep track of all tasks that needs to be prioritised. The more unmanaged emails we have in the inbox, the worse our performance becomes.

Read more