Analytics and culture

Anyone in marketing and sales today realise the need to make educated decisions based on data, but few manage to get to a point where ambition becomes reality. Resources are added, investments are made, but one important component tends to be overlooked, the one thing that ultimately determine success: A metric driven culture. 

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4 areas you need to prioritise when reporting Inbound to management!

You probably know that the measurement possibilities in the digital world are endless and that there’s a ridiculous amount of data generated by being present online. With that in mind, it can be difficult to navigate the jungle of charts and sheets when analysing your marketing actions and monitoring your business progress. ‘Why am I looking at this number and what do you want me to do based on that!?’ Let’s take a look at 4 areas you should prioritise when reporting Inbound performance to management.

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Do Swedes have more time off than others?

Everyone loves a holiday and some people are entitled to more holidays than others. And Swedes are more privileged than most. Or?

Only looking at paid holidays and parental leave, Swedes are definitely fortunate. But if you dig into the hours actually worked per worker, the opposite turns out to be true.

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What really matters during Agency selection?

You’re sitting at the Marketing Communications Department. Within that responsibility, what do you expect from your partners? The simple answer should be - the same as is expected from you. To be really successful with your business partners, start with the strategic foundation. Here is a way to approach the challenge:

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