The 4 most important SEO ranking factors according to industry studies

Every year there are new reports and articles published outlining the most important ranking factors to consider when working with search engine optimization. We've looked at the latest ones and summarised what we believe to be right in 2018.

Read more

A brief history of Search Engine Optimization (SEO)

A lot can be said (and has been said!) about Search Engine Optimization, so instead of offering yet another analysis of recent data, this time we take a look at the past to see what there is to learn for the future.

Read more

17 things to check before publishing content online

Creating content for online is a broad task, regardless of whether you are writing a blog post or some copy for your site. Only the optimisation part is overwhelming to a lot of authors. However, there are some simple things that you can do to make your pages perform better. Here are 17 of them.

Read more

What to focus on when deciding keywords – and 3 research tools to use!

We all want to have proper knowledge about our audience before we produce our online content. Understanding which keywords resonate with our personas, and which keywords rank high in search engines, is an important part of that. However, things tend to get complicated when search engines keep shifting their recommendations on what to focus on regarding keyword optimisation. Nevertheless, I will try to give you an overview of the latest trends and the best tools to use. 

Read more

Should I use subdomains or subdirectories from an SEO perspective?

When it comes to search engine optimisation (SEO), the questions that people discuss are almost endless. From time to time we weigh in with advice and one of the things that have been frequently asked is with regards to domains. Specifically, if subdomains or subdirectories (a.k.a. subfolders) is the best option from an SEO perspective? In this article, we elaborate our reasoning on this topic.

Read more

Three most popular posts