What to focus on when deciding keywords – and 3 research tools to use!

We all want to have proper knowledge about our audience before we produce our online content. Understanding which keywords resonate with our personas, and which keywords rank high in search engines, is an important part of that. However, things tend to get complicated when search engines keep shifting their recommendations on what to focus on regarding keyword optimisation. Nevertheless, I will try to give you an overview of the latest trends and the best tools to use. 

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Should I use subdomains or subdirectories from an SEO perspective?

When it comes to search engine optimisation (SEO), the questions that people discuss are almost endless. From time to time we weigh in with advice and one of the things that have been frequently asked is with regards to domains. Specifically, if subdomains or subdirectories (a.k.a. subfolders) is the best option from an SEO perspective? In this article, we elaborate on how we reason.

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What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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Writing for online #3: How to get people to click your links offsite

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

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What is the ‘filter bubble’?

Have you ever heard of the ‘filter bubble’? In this blog post we’ll shortly explain the concept, and why it’s important to be aware of it when decision makers google content from your brand. Or to put it another way; have someone ever come to you for an explanation as to why they can’t find stuff from your brand anywhere ‘despite all the efforts’?

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