The 4 most important SEO ranking factors according to industry studies

Every year there are new reports and articles published outlining the most important ranking factors to consider when working with search engine optimization. We've looked at the latest ones and summarised what we believe to be right in 2018.

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A brief history of Search Engine Optimization (SEO)

A lot can be said (and has been said!) about Search Engine Optimization, so instead of offering yet another analysis of recent data, this time we take a look at the past to see what there is to learn for the future.

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17 things to check before publishing content online

Creating content for online is a broad task, regardless of whether you are writing a blog post or some copy for your site. Only the optimisation part is overwhelming to a lot of authors. However, there are some simple things that you can do to make your pages perform better. Here are 17 of them.

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What to focus on when deciding keywords – and 3 research tools to use!

We all want to have proper knowledge about our audience before we produce our online content. Understanding which keywords resonate with our personas, and which keywords rank high in search engines, is an important part of that. However, things tend to get complicated when search engines keep shifting their recommendations on what to focus on regarding keyword optimisation. Nevertheless, I will try to give you an overview of the latest trends and the best tools to use. 

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Should I use subdomains or subdirectories from an SEO perspective?

When it comes to search engine optimisation (SEO), the questions that people discuss are almost endless. From time to time we weigh in with advice and one of the things that have been frequently asked is with regards to domains. Specifically, if subdomains or subdirectories (a.k.a. subfolders) is the best option from an SEO perspective? In this article, we elaborate our reasoning on this topic.

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What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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Writing for online #3: How to get people to click your links offsite

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

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Writing for online #2: How to compose texts that people will read

This is the second post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s get going with persuading visitors to dig into your content. Is it even possible?

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What is the ‘filter bubble’?

Have you ever heard of the ‘filter bubble’? In this blog post we’ll shortly explain the concept, and why it’s important to be aware of it when decision makers google content from your brand. Or to put it another way; have someone ever come to you for an explanation as to why they can’t find stuff from your brand anywhere ‘despite all the efforts’?

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Writing for online #1: How to create compelling content

This is the first post in a series of articles on the topic ‘Writing for online’. The posts will guide you on how to think and how to create texts that will be found, read and shared. So, let’s start with the essence of any web text: the keywords.

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