How to compare online touch points: Vimeo vs. YouTube

A common question we get is how to make choices between "sister" offsite touch points online. For example how do you decide whether YouTube or Vimeo is the right place to host video content? In this post we’ll cover a few of the tricks you can apply as well as some of the concrete things you should think about! 

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Why you should use podcasts in your inbound mix

Inbound is about providing answers and solutions to your personas’ questions and problems. And there are multiple ways of delivering those clarifications online. Blog posts, videos and podcasts are just a few examples. This post will focus on the latter and why those can be truly effective.

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Why you should have a Company Page on LinkedIn

Being connected with your target groups online is a key success factor today—regardless of the type of business you are in.

And LinkedIn's position online is so strong that you simply can’t afford not to be there

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You are Googled! Suggestions to increase online visibility.  

How often do you google your name? If it was a while ago, go straight to Google and make a search of your name. Write your name and check the first page. If you are very ambitious you can check through different devices and also check Baidu, Yandex, Yahoo and Bing.

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The brain processes visual data "60,000" times faster...

It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.

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Are you ready for Google's mobile­friendliness as a ranking signal?

In February Google announced they will be expanding the use of mobile-friendliness as a ranking signal, starting April 21st. 

Here are some reflections from Zooma on what you need to consider, and how you can move ahead:

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The case more in blogs

pink-pen-zoomaDuring the last few months I have come across a discussion about the necessity of the "read more" button on blogs. The what? Yes, the "read more" button might not be self-explanatory so let me shortly explain to you what it is and why I think blogs should have them from a business perspective.

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Will Google’s Penguin rise at the expense of the alt attribute?

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