Stat of the week – IoT

This ‘stat of the week’ is about IoT — Internet of Things. 

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Stat of the week – smart cities

This ‘stat of the week’ is about smart cities. According to Persistence Market Research, the global market for smart cities will pass US$ 1 trillion in 2019 and reach US$ 3.5 trillion in 2026.

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Stat of the week – average marketing budget

This ‘stat of the week’ is about marketing budgets. According to the Wall Street Journal, marketing budgets differ significantly among industries but now comprise 11 percent of total company budgets on average.

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Stat of the week – connected spectacles

This ‘stat of the week’ is about connected spectacles.

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Stat of the week – B2B buyer journey

This ‘stat of the week’ is about the B2B buyer journey.

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Stat of the week – Facebook users

This ‘stat of the week’ is about Facebook users. According to Facebook, it had 1.94 billion monthly active users and 1.28 billion daily active users as of March 31, 2017.

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Stat of the week – Chinese eCommerce

This ‘stat of the week’ is about eCommerce in China. According to Statista, the online fashion segment of Chinese eCommerce will reach $194 billion next year - eclipsing that of the USA and Europe combined. 

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Stat of the week – mobile website traffic

This ‘stat of the week’ is about mobile web traffic. According to Hootsuite/we are social, 51.4 % of global website traffic was through mobile devices in April 2017. Is your online presence optimised for mobile?

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Stat of the week – Social Media usage

This ‘stat of the week’ is about social media usage. According to PewResearchCenter, Sweden has the highest penetration of social media users in the world, with 71% of Swedish adults using social media sites. In contrast, only 37% of German adults say they use social media.

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Stat of the week – Smartphones and in-store purchasing

This ‘stat of the week’ is about smartphones and purchasing. According to Google, 82% of smartphone users say they consult their phones on purchases they are about to make in a store.

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