Stat of the week – Messaging Apps

This ‘stat of the week’ is about Messaging Apps. According to Statista, there were over 1 billion monthly active users of WhatsApp (owned by Facebook) and 1 billion users of Facebook Messenger in January 2017. If we exclude China (where QQ Mobile and WeChat are primarily used), Facebook is completely dominating the global Messaging Apps market.  

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Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

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Stat of the week – Voice Search

This ‘stat of the week’ is about voice search. According to Comscore, 50 percent of all searches will be voice searches by-2020. What will that mean for your company? Are you prepared? And how does voice search affect you on-going projects and your company's way of working?

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Stat of the week – Search

This ‘stat of the week’ is about search. According to Wordstream, 50% of all search queries are now four words or longer. This suggests that search terms are getting increasingly sophisticated and specific. This in turn puts greater demands on brands to create relevant content to be found by search engines.

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Stat of the week – Amazon

This ‘stat of the week’ is about Amazon. According to SimilarWeb, there were over 2.3 billion visits to the amazon.com domain in September 2016. In the first half of 2016, it was the number one shopping site in 59 countries.

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