Stat of the week – WeChat

This ‘stat of the week’ is about WeChat. According to the official Xinhua news agency, WeChat users sent some 46 billion electronic red envelopes (customary money gifts) during the Chinese New Year, from Jan 27 to Feb 1. Those born in the 1980s and 1990s (digital natives) sent and received the most red envelopes during the holiday.

Read more

Stat of the week – Marketing Budgets

This ‘stat of the week’ is about marketing budgets. According to Salesforce Research, global marketing leaders spent 70% of their total budget on digital marketing, and 30% on traditional marketing, in 2016. How are you spending your budget?

Read more

Stat of the week – Messaging Apps

This ‘stat of the week’ is about Messaging Apps. According to Statista, there were over 1 billion monthly active users of WhatsApp (owned by Facebook) and 1 billion users of Facebook Messenger in January 2017. If we exclude China (where QQ Mobile and WeChat are primarily used), Facebook is completely dominating the global Messaging Apps market.  

Read more

Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

Read more

Stat of the week – Voice Search

This ‘stat of the week’ is about voice search. According to Comscore, 50 percent of all searches will be voice searches by-2020. What will that mean for your company? Are you prepared? And how does voice search affect you on-going projects and your company's way of working?

Read more

Stat of the week – Search

This ‘stat of the week’ is about search. According to Wordstream, 50% of all search queries are now four words or longer. This suggests that search terms are getting increasingly sophisticated and specific. This in turn puts greater demands on brands to create relevant content to be found by search engines.

Read more

Stat of the week – Amazon

This ‘stat of the week’ is about Amazon. According to SimilarWeb, there were over 2.3 billion visits to the amazon.com domain in September 2016. In the first half of 2016, it was the number one shopping site in 59 countries.

Read more

Stat of the week – Artificial Intelligence

This ‘stat of the week’ is about Artificial Intelligence. According to Forrester, intelligent agents and related robots will have eliminated a net 6% of jobs by 2021. 

Read more

Stat of the week – WiFi in-car

This ‘stat of the week’ is about WiFi. According to the latest Ericsson Mobility Report62% of Swedish car owners want in-car WiFi. Is 62% high or low?

Read more

Stat of the week – Mobile broadband

This ‘stat of the week’ is about Mobile Broadband. According to the latest Ericsson Mobility Report, there will be 8 billion mobile broadband subscriptions in the world by 2022.  This will represent about 90% of mobile subscriptions by that time. 

Read more

Stat of the week – Mobile Adblocking

This ‘stat of the week’ is about Mobile Adblocking. According to a recent report by PageFair, 22% (or 419 million) of global smartphone users are blocking ads. In some countries and regions the number is significantly higher but, at a minimum, it means that if you are paying for mobile ads you are likely wasting at least 1/5 of you budget. 

Read more

Stat of the week – Google searches

This ‘stat of the week’ is about Google searches. According to Internet Live Stats, more than 57 000 Google searches are performed every second. That translates to about 5 billion searches per day. 

Read more

Stat of the week – Marketing Spend

This ‘stat of the week’ is about Marketing Spend. According to a recent survey by IBM / CMO Club, CMOs are planning to increase their spending across every stage of the buyer journey over the next two years by an average of 50 percent. 

Read more

Stat of the week – Online users

This ‘stat of the week’ is about online users. According to recent statistics from Internet World Stats, a milestone was reached earlier this year. The majority of the world's population –50.1% – are now online users.

Read more

Stat of the week – Content Marketing

This ‘stat of the week’ is about Content Marketing. According to a recent study by Content Marketing Institute, 89% of North American B2B marketers now use content marketing to serve their target groups

Read more

Three most popular posts