Stat of the week – LinkedIn and women

This ‘stat of the week’ is about LinkedIn and women. According to LinkedIn, women in leadership now hold an average of just over 25% of all leadership positions globally. How is gender equality progressing in your industry?

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Stat of the week – Online banking

This ‘stat of the week’ is about online banking. According to GlobalWebIndex, mobile is reshaping the future of banking—in the last quarter 2016, 55% of users had used online banking via a mobile device compared to only 53% via a PC/Laptop. How is mobile reshaping your industry?

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Stat of the week – Instagram users

This ‘stat of the week’ is about Instagram users. According to Instagram, there are now 600 million monthly users and 400 million daily users of Instagram worldwide. Are any of them your next customer?

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Stat of the week – Mobile Users

This ‘stat of the week’ is about mobile users. According to We Are Social / Hootsuite, there were 4.9 billion unique mobile users in the world in the beginning of 2017 - equal to 66% of the global population. 

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Stat of the week – YouTube views

This ‘stat of the week’ is about YouTube views. According to the Wallstreet Journal, YouTube viewers worldwide are now watching more than 1 billion hours of video per day. Are any of them your videos?

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Stat of the week – WeChat

This ‘stat of the week’ is about WeChat. According to the official Xinhua news agency, WeChat users sent some 46 billion electronic red envelopes (customary money gifts) during the Chinese New Year, from Jan 27 to Feb 1. Those born in the 1980s and 1990s (digital natives) sent and received the most red envelopes during the holiday.

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Stat of the week – Marketing Budgets

This ‘stat of the week’ is about marketing budgets. According to Salesforce Research, global marketing leaders spent 70% of their total budget on digital marketing, and 30% on traditional marketing, in 2016. How are you spending your budget?

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Stat of the week – Messaging Apps

This ‘stat of the week’ is about Messaging Apps. According to Statista, there were over 1 billion monthly active users of WhatsApp (owned by Facebook) and 1 billion users of Facebook Messenger in January 2017. If we exclude China (where QQ Mobile and WeChat are primarily used), Facebook is completely dominating the global Messaging Apps market.  

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Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

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Stat of the week – Voice Search

This ‘stat of the week’ is about voice search. According to Comscore, 50 percent of all searches will be voice searches by-2020. What will that mean for your company? Are you prepared? And how does voice search affect you on-going projects and your company's way of working?

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