Is your company providing effortless simplicity?

If your company could only focus on one primary challenge in 2017 and beyond, what would it be? I would like to make the argument that the most important challenge by far, would be creating effortless simplicity for me. What and why is that?

Read more

Do you dare to change?

Different times call for different measures. You have heard it before. But, are the times really that different? Or, are they actually the same—meaning that an old school marketing method like ‘pay, spray, pray’ still does the trick? Let’s make a quick journey through society to see if we can find anything that suggests that different measures in marketing are needed.

Read more

How to build competitive advantage in the age of the social product

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

Read more

Quote of the week, by Sun Tzu

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week" that we believe can be useful for you. This time it's a quote by Sun Tzu from the Art of warEnjoy!

Read more

Creating platforms to support Inbound, brand & communication

Using an Inbound methodology will help you streamline your content and communication as a brand. But in order to succeed, it’s important that you have done your homework and created a solid base to stand upon. Part of the solution is to create platforms that can guide your whole communication as a brand.

Read more

On the road to 5G and digital disruption has just started

We are back from the Mobile World Congress where Zooma just spent 4 days again this year at MWC 2016. For many people coming to Barcelona, the event is all about new technology, meetings, fun ideas and devices. But in fact, what’s discussed and on display there is a moment of an ongoing evolution leading to a new kind of future. Read this post to get a better view of how these new developments will shape your future.

Read more

Game changer for internal communication coming up!

There will be an internal game changer in some companies 2016! Internal communication may actually start to improve drastically. To be honest I am not really as certain as the headline suggests, but let's agree to refer to this post as a pretty good guess, or just what I hope will happen!

Read more

Who will win Inbound Super Bowl tonight?

Tonight it’s time for Super Bowl 50 at the Levi’s Stadium, San Francisco. Carolina Panthers and Denver Broncos are fighting for the title. At the same time the advertising world gathers to announce another winner: Who will be the one making the strongest short- and long term impression? If you want to follow the game from another perspective, here's how we suggest you yourself can announce the winner of Super Bowl – from a communication perspective.

Who will be the winner of communication tonight?

Read more

Save the date: Inbound Marketing Day 2015

It's time to save the date for Inbound Marketing Day 2015.

Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th. The event was a huge success last year so we have decided to do a full day seminar this year. The event is for sales, marketing and communications professionals and it focuses on sharing insights into effective marketing that delivers real results and generates a steady stream of business leads.

Read more

Final days at the Mobile World Congress

The question asked in the previous blogpost was which are the apps that will make a difference on people’s lives on a day to day basis? Below you can see some suggestions from Ericsson Consumer Lab. In the Ericsson hall people could vote by putting a Ping-Pong ball in a container and you can see the result further down.

What would you like to see in 2015
 (click to see full infographic). 

Read more

Three most popular posts