Is your company providing effortless simplicity?

If your company could only focus on one primary challenge in 2017 and beyond, what would it be? I would like to make the argument that the most important challenge by far, would be creating effortless simplicity for me. What and why is that?

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Do you dare to change?

Different times call for different measures. You have heard it before. But, are the times really that different? Or, are they actually the same—meaning that an old school marketing method like ‘pay, spray, pray’ still does the trick? Let’s make a quick journey through society to see if we can find anything that suggests that different measures in marketing are needed.

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How to build competitive advantage in the age of the social product

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

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Quote of the week, by Sun Tzu

Online is filled with quotes. Occasionally Zooma publish quotes, as "quote of the week" that we believe can be useful for you. This time it's a quote by Sun Tzu from the Art of warEnjoy!

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Creating platforms to support Inbound, brand & communication

Using an Inbound methodology will help you streamline your content and communication as a brand. But in order to succeed, it’s important that you have done your homework and created a solid base to stand upon. Part of the solution is to create platforms that can guide your whole communication as a brand.

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