To be fast or in a hurry

With today's breakneck pace of digital evolution, customer expectations are rising continuously. While others talk about the importance of exceeding customer expectations, I claim that few companies even meet the most basic expectations of their customers. 

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The ten commandments of online and digital

The other week I had lunch with one of Zooma’s friends and she asked me to create the ten commandments of online and digital. She needed it for an internal workshop with their sales and marketing. Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset. Including a PDF that you can download and keep as a constant reminder.

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Time to close marketing, sales and aftersales?

When we started working according to the inbound methodology many years ago, we thought that it was something that could evolve our customer’s way of working with marketing and sales. Soon, however, we came to the understanding that it has very little to do with sales or marketing per se. It’s about knowing ‘how it is to be them’ and to stay relevant to them—your prospects and customers!

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Are you a strategist?

It seems to me that almost all agencies and consultancies working as suppliers to ‘real’ brands and companies have been loading up with strategists of late. And particularly with online and digital strategists.

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Time to ‘kill’ the USPs!

You have a meeting with a potential supplier. What do you prefer—that they present their USPs or talk about your unique buying reasons? Does your company still use company-centric USPs?

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