Mobile World Congress 2014

Last month Zooma attended the Mobile World Congress in Barcelona. It is the world’s major gathering for the mobile industry and a mini universe for all things mobile.  Zooma has been attending the conference for many years and this year it was as big and as fun as ever with a plethora of new and innovative mobile technology and business concepts displayed everywhere.  Here are some reflections and thoughts on what we saw and heard.

 

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Why compete and try to win awards?

Human beings are a competitive race. We compete in everything, from sports to business and the marketing and communications industry is no exception. Every year there is a plethora of design, communication and marketing awards – both international and domestic ones. We have competitions where agencies and their clients compete to win a coveted price for having come up with the best campaign of the year, produced the best information, the best online presence or the best TV commercial. Why is that?

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Are you an online strategist?

It seems to me that almost “all” agencies working with brands and companies suddenly are loaded with strategists… And especially online strategists (even though some of them use the meaningless expression digital strategist).

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Is the European automotive industry approaching “peak car”?

It’s pretty clear that the automotive industry in Europe is in trouble and has been so for the last couple of years. In fact, the European auto market is set to drop this year to the lowest volume of new car sales since 1995 with a -7.6% decline in eleven months of 2012 compared to the year before. Even in 1990, just as the Berlin Wall was being dismantled and the Cold War era came to an end, more new cars were sold in Europe than in 2012 as proven by the graph below based on data from the European Automotive Manufacturers’ Association (ACEA).

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Putting Mobile at the Heart of Online Strategy

Not that long ago, online almost exclusively meant being connected via a computer to the Internet. Being connected and online via other devices such as mobile phones was something that was talked about a great deal but few people actually did it.  That has all changed dramatically in recent years. Now the transition to a multi-device, always connected online society is happening at breakneck speed around the world and it will impact everything we do online.

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The 'secret' ingredients in Apple's recipe for success

We all know why Apple is so successful right? They make great products and great software because they understand user behaviour, wants and needs better than anyone else. They have created the iTunes and App Store ecosystems from which few want to switch once they buy in. And then there is the brand, famous for all the right reasons ever since the 1984 Macintosh campaign. Surely there can’t be any other components that are key to Apple’s success?

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