The failure button

It goes without saying that a great user experience in the interaction with a product is crucial for achieving customer satisfaction. My colleague Stellan wrote about this just recently, and there are already many articles covering the topic of UX design, so in this post I’m going to talk about what I personally believe are the two most important components of any kind of user interaction.

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What is the concept of user memory and how could you apply it for customer satisfaction?

A while ago I read an interesting article in Smashing Magazine on the concept of user memory design’ and how that applies to almost any online or offline experience with a brand. In this short post, I will condense what I learned into a quickly digestible summary.

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