Imagine that you enter the start page on a .com or .xx. How often is it obvious what they want you to do? We say that most people spend only four seconds before taking action, so we think that it’s a good way to think about online behaviour.

Use these simple tasks to get you started.

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Task 1
Test this on a few .com’s and also on your own .com or .xx.

Choose one of the below suggested .com's. Just watch the start page for four seconds and answer what you think that they want you to do?

wetransfer.com
uber.com

renault.com

What was your impression?
Which one did you prefer?

Task 2
Now compare the best one with your .com or .xx

What are your learnings?

Tell me more!

Anders Björklund

Founder, CEO & Strategist zooma.
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