Blog, vlog, slog–What do all these terms and abbreviations actually mean? Just last week I heard the term “slog” for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog–he decided to call it a slog. Marketers are quickly confronted with confusing abbreviations, acronyms and jargon whose meaning isn’t always immediately obvious. So, I decided to explain these three abbreviations briefly.

What is a blog?

The term blog is short for web log. A website that contains relevant and engaging short-term content written on a regular basis. Business blogging is a core component of inbound marketing, as it drives traffic to your online presence, it helps establish authority and it is a prerequisite to generate new leads. Here you will get guidance on how to write a blog post.

What is a vlog?

Vlogs (short for video log) are video blogs. Instead of text and images, a video (or a video link) is embedded on a website or uploaded on a video sharing platform, such as YouTube. This format has become more popular recently, due to the low barriers producing videos with high quality. Here are 10 tips on how to create engaging video content online.

What is a slog?

A slog is an abbreviation for sound log where the author records an audio file of a blog post. Slogging is a great way to repurpose old content into something new. The finished recording can be uploaded to music and podcast streaming platforms such as SoundCloud or Mixcloud. Slogs are perfect for your audience when they have little time to read a blog post or are on the way. Tip: With GarageBand, you are able to record voices and musical instruments.


Have you ever considered recording an audio version of your blog post? In this presentation below we have shared our learnings and tips based on our own experiences in creating our first slog “Why people attend seminars and keynotes about onlinification and digitalisation”Feel free to download the presentation.


Learnings from creating our first slog:

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Niyat Ghebremichael

Content Creator 2019 -
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